Ocean Collective appoints Sofia Ek as CMO to accelerate its global brand and impact strategy
Ocean Collective, the newly formed Swedish industrial group whose mission is to change humanity’s relationship with our oceans and accelerate new sustainable solutions, today announces the appointment of Sofia Ek as Chief Marketing Officer (CMO). With her extensive experience from world-leading global consumer brands, Sofia Ek will lead the development of Ocean Collective’s brand, marketing, and communication strategies to accelerate the company’s ambition to bring sustainable blue food to the world.
Sofia Ek joins Ocean Collective from her role as Vice President of Marketing at a leading Nordic consumer brand, where she was responsible for brand strategy, consumer marketing, and product innovation across multiple markets.
“Sustainable blue food is one of the most important and exciting categories of our time. I’m thrilled to join Ocean Collective at this pivotal moment as we build the brand and accelerate our impact,” said Sofia Ek.
In her role as CMO, Sofia will lead the company’s brand strategy and consumer activation efforts across all markets and business areas, and further develop Ocean Collective’s communications to engage and inspire new audiences around the world.
“Sofia’s deep experience and strategic approach to brand building will be invaluable to Ocean Collective as we expand our market presence and accelerate the transformation toward sustainable blue food,” said Jörgen Bergqvist, Group CEO of Ocean Collective.
“Sofia’s appointment strengthens our leadership team as we continue to build transformative partnerships and launch new business initiatives across the group,” added Anders Jacobson, co-founder of Ocean Collective.
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Jörgen Bergqvist
About Ocean Collective
Ocean Collective is a newly formed Swedish industrial group with the purpose to change people’s relationship with our environment and to accelerate new sustainable solutions. We are pragmatic visionaries and combine existing and new solutions through collaboration with others to achieve maximum positive impact. We believe that the development of new technology combined with reaching broad consumer acceptance will play a decisive role in achieving a more sustainable society. Our businesses as of today consist of Korshags Food AB and Ocean Next AB.